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Másters de MBA, Másters de Administración de empresa, Oposiciones de vigilante

  

Máster en MSc Marketing Management

Máster en Barcelona (Barcelona)

Toulouse Business School - Barcelona

18.000 €

Requisitos: - Be ≤ 36 years old on the MSc program start date. - Hold or be likely to hold a 4-year bachelor’s degree (240 ECTS)* from an accredited university. Candidates with a 3-year bachelor’s degree (180 ECTS) must take an online Preparatory Program. - Proficiency in English English native speakers: Scanned copy of passport Applicants who have completed their bachelor’s degree fully in English: A letter from university. Non-native speakers: TOEFL IBT: ≥ 90 IELTS: ≥ 6.5 TOEIC: ≥ 800 Cambridge test: B2 Duolingo: ≥,TBS English test: B2 (free of charge)

A quién va dirigido: Targeted at junior professionals who are looking to launch their careers in the highly competitive marketing sector.

Información adicional

TBS Education is among just 1% of all business schools worldwide that hold the triple crown of accreditations –EQUIS, AMBA and AACSB–, that recognize excellence in the sector and guarantees the recognition of its degrees in universities and companies worldwide.
Duración: 1 años

Temario completo de este curso

MARKETING FOUNDATIONS


Marketing Intelligence & Research

- Market Research

- Big Data & Business Analytics

- Marketing Arithmetic: Data Analysis for Marketing Decisions

Strategic Business & Management

- Business & Marketing Strategy

- Brand Strategy & Brand Equity

- Finance Controlling & Value-Based Management

- Supply Chain Management

Integrated Marketing Communication

- Communication Theory & Strategy

- Integrated Communications Mix

- Digital Communications

- Managing a 360º Communication Plan & Related Budget

International Business Development

- Business Ethics & Sustainability/Circular Economy

- International Marketing

- Innovation Management

Research Methods & Fundamental Basis Skills

- Introduction to Academic Research Methodology in Marketing

- Marketing Research in Practice

SPECIALIZATION TRACKS

  • Retail & Consumer Goods
  • Account-based Marketing

 
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